The Origin Story
The Salt Life brand was created in 2003 by four men who weren’t just friends – they were also avid watermen from Jacksonville Beach, Florida. Drawn by their shared passion for ocean-centric activities, they embarked on a journey to develop a brand that wasn’t just a logo… they wanted it to represent a style of life.
The Salt Life brand strives to effortlessly combine function and fashion with an incredible fit tailored for the active lifestyle. With its relentless dedication to provide gear and designs that transcend, it has successfully evolved into a lifestyle brand with worldwide appeal.
Whether it’s surfing, fishing, diving or simply enjoying a day at the beach, those who live and breathe the Salt Life have one thing in common... the ocean and all it has to offer!