WHAT IS SALT LIFE?
Our brand originated as a decal and we have sold over 2 million of these to our loyal
Salt Life is more than just a logo; it represents a passion for the ocean, the salt air, and most
importantly, a way of life. Founded by four watermen from Jacksonville Beach, FL, Salt Life has captured
the attention of many ocean enthusiasts across the world and became one of today's leading lifestyle
DESIGNED TO WITHSTAND
Salt Life's team of avid watermen has helped put Salt Life's apparel to the test, and
it is designed to
withstand the harsh environment that comes with the territory of saltwater sports. The journey to
develop a quality brand that effortlessly combines function and fashion wasn't easy, but for those who
live the Salt Life, it was important. Our apparel takes you from the boat to the beach and is constantly
evolving to fit your needs.
Whether you're going offshore fishing for marlin, diving to explore a wreck, or surfing
gnarly waves, our
distinctive dedication to offer quality products ranging from apparel, performance gear, sunglasses,
accessories, and even the ubiquitous decal, we have something for everyone that is living the Salt Life.