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Jennifer Merchant

Jen specializes in catching fish from the surf and tagging sharks for research.  She is a fishing guide and published outdoor writer.

When did you first get involved with Salt Life?
I first got involved with Salt Life in 2015, but my love for the brand generated years before that!

Is there something on your bucket list that you’d like to accomplish?
My bucket list would be to travel the globe catching different species in different locations. One place I would love to go is Hawaii. One fish I’ve always wanted to catch is a Napoleon Wrasse...

What is your favorite category in the Salt Life line?
My favorite Salt Life gear is pretty much anything from the performance line. The SPF shirts are perfect for protecting my skin from the sun daily. And I don’t go anywhere without my Salt Life sunglasses!

What are you most passionate about?
My biggest passion is putting people on fish. I especially love to watch a child’s face light up when they catch their first fish.

Watch the following videos to learn more about the Salt Life