Skip to Content


Sun - Thurs: 10am - 6pm

Fri - Sat: 10am - 7pm


240 3rd St S

Jacksonville Beach, FL 32250

View 360° Tour

About Our Jacksonville Store

Located in Jacksonville Beach, Florida, where our Salty Journey began. Our Flagship Salt Life retail store offers a selection of the best beachwear and accessories for men, women, and kids. Stop in to gear up for you next salty adventure with fishing clothing, swimwear, decals, and all the gear you might need. Your one-stop shop for how you live the Salt Life!


Places to Explore in Jacksonville, FL

Guana Preserve

Guana River Marsh Aquatic Preserve has a rich association of habitats including salt marshes, a large artificial freshwater-to-brackish water lagoon, open ocean and a complete cross-section of a relatively undisturbed barrier island. This diversity provides habitat for a wide variety of resident and migratory wildlife. 

Talbot Island

Escape the hustle of the city shore and explore a wilder side of Jacksonville at a one-of-a-kind beach at Big Talbot Island State Park. Appreciate firsthand the power of Mother Nature and discover the benefits of wild coastal ecosystems and their role in storm mitigation and resiliency for the city. Perhaps most importantly, climb a driftwood giant and feel like a kid again.