Salt Life stickers are everywhere! They’re among our best sellers and they grace bumpers, windows and surf boards nationwide. For that, we’re thankful to our loyal customer base. And we’re proud. But we’re also protective. If you’ve read today’s Florida Times Union article on Salt Life, you know why.

Since the popularity of our Salt Life stickers hit boom stage, we’ve seen lots of pretty blatant knockoffs by companies and individuals who are not authorized to sell them. And we’ve seen other companies attempt to brand the Salt Life name or a similar name for different purposes. Churches have popped up using the Salt Life name. A brewery is selling Malt Life stickers. An online hunting fraternity calls itself Hunt Life. And University of Florida alumni and other diehard Gator Fans are buying up Swamp Life stickers that look awfully familiar.

Then there’s Pepper Death, the anti-Salt Life. That’s just funny.

But believe us when we say there’s nothing funny about violating trademark and copyright laws. After all, we take our business seriously and we’re not amused when a would-be Salt Life supporter gets tricked by some flea market shyster peddling fake goods. If you’re one of those, know that we have several staff members and law enforcement officials working on our behalf who spend hours seeking out the likes of you, whether you’re selling infringing wares online, in the mall, at the flea market or elsewhere. The Salt Life logo and font is trademarked. We carry first-use-in-commerce trademarks for the Salt Life name and logo on all of our product lines including stickers, clothing, tote bags, jewelry and others, plus the Salt Life Food Shack restaurant and bar.

If you’re a new or returning customer looking for an authentic Salt Life sticker, you can find the real thing on our website and in more than 2,000 authorized Salt Life retailers. If you’re not sure whether a product you spot is for real, or if you spot someone you think is making coin at our expense, please let us know. You can reach our office at 904-241-7258.

Eastern Surf Magazine featured results of the recent Salt Life Food Shack Surfing The Blues competition in its latest issue’s Fight Club section. Widely considered the most trusted source for East Coast happenings, Eastern Surf Magazine reaches upwards of 190,000 surfers along the East Coast and in Puerto Rico, Texas and the Great Lakes each month. The Fight Club section keeps readers up on all the latest surf competition schedules and results.

The annual contest Surfing the Blues surf competition at the Jacksonville Beach Pier is part of the George’s Music Springing the Blues music festival, which brings upwards of 70,000music lovers to Jacksonville Beach each year. ESM gave plenty of props to the local surfers (including home turf favorite Asher Nolan) who dominated the competition in multiple categories, as well as a full listing of all winners and runners up in each event.

This year was the first for the Salt Life Model Search, which featured a bevy of bikini-clad beauties vying for coveted spots in two age categories. Winners and 10 runners up will appear in Salt Life merchandise catalogs and advertisements, at promotional events and in the 2011 Salt Life calendar.

See Eastern Surf Magazine’s full online story and be sure to send us your own Surfing the Blues stories.

Jacksonville Beach, Fla. – Salt Life Inc. and Salt Life Food Shack are happy to partner with the Florida Surfing Association to bring the 7th Annual Surfing the Blues to the south side of the Jacksonville Beach Pier.  This year’s contest will feature a Pro/Am Surf Contest and an unprecedented Salt Life Model Search. The surf contest will take place on April 10 and 11, with the Salt Life Model Search on April 11 during the peak of the beach festivities – Springing The Blues Festival, celebrating its 20th anniversary.

With Salt Life’s growth, Salt Life is looking for a variety of Salt Life Girls (models) for future engagements and promotions including but not limited to at-store promotions, web site gallery, merchandise catalog and a 2011 Salt Life Calendar. The contest will be broken into two categories by age: ages 18-28 and 29-40. There is no entry fee but entrants will be required to submit an application along with head and body shots. Finalists will participate in a live contest on April 11 at Jacksonville Beach, Florida – the home of Salt Life. A panel of industry professionals including a representative from Denise Carol Models & Talent, professional photographers and current Salt Life Models, will judge the contest. Finalists will model provided Salt Life apparel and a winner for each category (2) will be named on Sunday at Salt Life Food Shack at 8 PM. In addition to the two winners, a team of Salt Life Models (ranging from 6-12 individuals) will be assembled and named from the finalists at the awards ceremony.

The two winners will each receive a variety of prizes including but not limited to: $250 cash bonus, featured as 2010 winner(s) of Salt Life Model Search in the Salt Life merchandise catalog and on the Salt Life web site, featured in the 2011 Salt Life Calendar, complimentary Salt Life apparel and free digital photos from shoots conducted by Salt Life for use in personal portfolios.

The additional Salt Life Girls assembled from the model search will receive a variety of prizes and may be utilized throughout the year for various promotional events (on-site events such as those held at Gander, West Marine, Dicks Sporting Goods, trade shows and more).  Some, or all, of these girls may also be eligible for use in the 2011 Salt Life Calendar.

This is the 7th year for the Surfing the Blues Surf Contest and Salt Life is excited to be a part of the 20th Anniversary of the George’s Music Springing the Blues Festival.  There are a variety of divisions for the surf contest, both on the amateur and professional levels.  The most exciting new addition for this year is the inclusion of new youth divisions.  “We have added several new categories for the kids, an 8 and younger division, a 9-year old division and 10 and under” says Paul West, President of the Florida Surfing Association.  “It is all about making more opportunities available to the community.”

The Jacksonville Beach area has long been a hotbed of surfing talent with such stars as Karina Petroni, Cody and Evan Thompson, Asher Nolan and most recently PJ Satterwhite and Mallory Turner.  Expect to see a good turn out for both the amateur and pro divisions. “It has been a cold winter and we are all excited for warmer weather, waves and the opportunity to get salty,” said Greg Saig, partner at Salt Life Food Shack.

Model and surf entries can be found at www.floridasurfing.org

SALT LIFE MODEL SEARCH: Any questions contact Holly Smith at (904) 514-4490 or email inquiries to hollysmith327@yahoo.com.

SURF CONTEST: Heats will start at 9:00 AM each day (April 10/11).  More information is available at www.floridasurfing.org or contact contest director Paul West at (904) 626-9090.

About Salt Life

Salt Life, Inc., an east coast company originating from a lifestyle in a small beach town has now grown to a national apparel supplier for over 800 locations.  Once a simple phrase uttered on a sprearfishing trip, “Salt Life” is now a widely recognized sub-culture amidst avid divers, surfers, fishermen and everyone who loves the sound of surf, sand in their shoes and beautiful seas.  It’s a way of life, a matter of choice, and one that we are proud to be a part of and why so many display these two simple wordson their shirts, shorts, cars and boats.   For more information on Salt Life, Inc. visit www.saltlife.com

About Salt Life Food Shack

Salt Life Food Shack is a natural extension of the values and lifestyle exemplified by Salt Life, Inc.  Salt Life Food Shack was developed with the commitment to provide a community driven restaurant that compliments the brand where “living the Salt Life” is a part of everyday life.  We offer a carefully crafted eclectic menu to cater to all tastes and personalities. Salt Life Food Shack of Jacksonville Beach is just the first of hopefully many destinations to provide the perfect locale for beach goers to enjoy great dishes, cool drinks and the opportunity to catch up with family and friends. We are located just three blocks off the beach and our casual yet trendy open-air space will accommodate all types – from the avid seaman to land lovers looking for a taste of the Salt Life. It’s your choice of flops over loafers… and now your ideal choice for lunch or dinner! So bask in “the life” and pull up a stool. Eat, Drink and above all, be Salty.

Download: Model Search Application

Ah, Spring Break – the perfect excuse to get your shop on and stock your closet and suitcases with new beach apparel, surfing clothes and fishing clothing. Salt Life has all you need to make sure you look hot while you’re trying to stay cool.

Beach apparel sporting our signature Salt Life logo has become a familiar sight among the sands all along the East Coast and beyond. The ladies turn lots of heads in our spaghetti strap tops, tank tops and fitted t-shirts in an array of colors and designs. Our seahorse spaghetti strap top and Aloha palm tree t-shirts are favorites. Our men’s beach apparel includes dozens of T-shirt and board short designs. Little ones are covered too. Kids’ short-sleeve T-shirts and tiny pink or blue onesies with the Salt Life logo get them started early in sporting the salt life look.

Our surfing clothes include t-shirts, board shorts and stylish rash guards for both men and women. They’re made with top-quality materials to holdup against the saltwater, sun and wear-and-tear that a surfboard can dish out. Accessorize your surfing clothes with matching hats, visors and sunglass straps.

Whatever you’re angling for this Spring Break, Salt Life fishing clothing has something that’s sure to hook you. Our sketch and graphic t-shirts feature sailfish, dolphin, redfish, marlin, wahoo, even lobster. Some feature frame-worthy artist’s sketches. Others, like our popular tribal designs, feature graphics with an artistic pop.

Of course, Spring Break means tossing back a few with good friends. Keep your beverage cool with Salt Life koozies for both cans and bottles. Just be sure to designate a driver, whether you’re on land or the water. And if you’re spending Spring Break on the Northeast Florida coast, stop by the new Salt Life Food Shack in Jacksonville Beach to say “hello,” enjoy a  great meal, cold drinks and a good time with friends.

Monumental Films Presents

Sounds of Waves Film Premiere

Tuesday March 9th

A clothing line adapted to a restaurant and lounge concept? Wow, that’s different. And, this is the reaction Greg Saig, one of the operating partners at the Salt Life Food Shack, told me he’s been getting from people coming in to see what the new Jacksonville Beach restaurant is all about: “Wow! This place is just so different.”

And the scene is much different than other local offerings, from the full-size surfboards that serve as a patio fence to the mounted sailfish spearing the Food Shack’s first dollar. The blue tiling in the bar area, underwater images and beach lounge-style dining chairs all come together to make things very seaworthy.

Saig, along with partners (brother) Louis Saig, Tom Rady and Jeff Jabot, began licensing talks about a year ago with Salt Life, a Jacksonville Beach-born lifestyle outfitter for fishermen, surfers, divers and water-lovers in general. The concept was to create a dining and lounge experience that would appeal to the Salt Life family.

An intense five-month remodeling cast away all mementos of Harry’s Seafood Bar and Grille, which used to occupy the space. The new setup makes good use of the patio and community tables within the restaurant to foster a gathering spirit. Community bulletin boards dot the Shack (which is an understatement for the eye-catching space) where patrons are encouraged to hang their fishing, surfing, diving and related water sport photos. The Shack also made it a priority to support local businesses during the remodeling, and it procures much, if not most, of its fish and shrimp from Mayport. Whether you like your seafood fried, grilled, Low-Country boiled or served in sushi or seviche style, there is a menu offering for you. Prices are a day at the beach, with most meals under $15 and plenty under $10.

Weekly “get-togethers,” as Saig calls them, are already in place to help build a sandy-footed community spirit. The Shack offers happy hour drink discounts seven nights a week, from 4 to 7 p.m. and again from 10 p.m. until closing time. Wednesdays are a great night to visit, as 2 percent of sales go to benefit Never Quit, a foundation aimed at teaching people ways of preventing stroke and heart disease, headed by local professional surfer Karina Petroni (NeverQuitNever.com). Flip-flop Fridays showcase island-style appetizers and happy hour all night, and Backyard Sundays are sure to make their mark on the beach social scene as the weather warms; there’s a market there for $8.99 beer can chicken and $2 PBR, I assure you. And here’s a challenge to keep the fisherman motivated: If anyone beats partner Tom Rady’s 55.2-pound kingfish record, he or she is the lucky recipient of a $500 bar tab. So, keep your eyes on the salty prize.

Salt Life Food Shack

Where: ;1018 Third St. N., Jacksonville Beach
Hours: 11 a.m. to 11 p.m. Sunday-Thursday; 11 a.m. to midnight, Friday and Saturday.
Info: (904) 372-4456

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