The Origin Story
The Salt Life brand was created in 2003 by four men who weren’t just friends – they were also avid watermen from Jacksonville Beach, Florida. Drawn by their shared passion for ocean-centric activities, they embarked on a journey to develop a brand that wasn’t just a logo… they wanted it to represent a style of life.
The Salt Life brand strives to effortlessly combine function and fashion with an incredible fit tailored for the active lifestyle. With its relentless dedication to provide gear and designs that transcend, it has successfully evolved into a lifestyle brand with worldwide appeal.
Whether it’s surfing, fishing, diving or simply enjoying a day at the beach, those who live and breathe the Salt Life have one thing in common... the ocean and all it has to offer!
Team Salt Life
Team Salt Life is comprised of the top performers in a variety of ocean sports that include extreme surfing, free diving, fishing, and more.
These athletes not only excel in their areas of expertise, but they are also passionate about living the Salt Life every single day.
For this collective group, the ocean truly is where they'd rather be and where the next adventure awaits!
When you're a fan, you are proud, passionate and ready to proclaim your allegiance to the world. And since you're an enthusiast of the Salt Life, our popular and distinctive decal line provides a stylish way to let everyone know just how significant your ocean-centered lifestyle really is. It's not simply a sticker – it's a bold declaration of your true passion!
Roatan Marine Park
Salt Life respects the ocean and understands the importance to protect and preserve the seas and coral reefs for future generations to explore. To further this effort Salt Life has teamed with the Roatan Marine Park to preserve and protect the waters and reefs in Roatan, Honduras. Through education, conservation and enforcement they are striving to promote a healthy and sustainable marine environment that can provide fisheries and tourism without harming the ecosystem. You can learn more about their efforts and how you help at www.roatanmarinepark.com
Salt Life Stores: Gear Up!
We remain committed to provide you with simple ways to get the stylish gear you want.
Prefer to shop online? You'll find our complete collection of decals, optics, gear and of course, our superior-quality, active-apparel for men, ladies and kids. Join the SL Club and get exclusive updates on our latest collections, sales, news, videos and so much more!
Next time you're in Jacksonville, Florida, be sure to visit our flagship retail store! Our friendly staff is ready to help you find the perfect t-shirts, hats, board shorts, and our full-line of SLX UVAPOR performance wear that is already calling your name.
Salt Life Food Shacks
The Salt Life Food Shack eateries were designed to serve as a natural extension of the values and lifestyle exemplified by those that "Live the Salt Life." After a long day on the sand, in the surf or on the sea, there's no craving this menu won't satisfy.
These casually trendy restaurants feature a full bar and a carefully-crafted eclectic menu that caters to all tastes and personalities from the avid seaman to land lovers alike.
Salt Life Beckons: Are You In?
If your happiness revolves around the surf, sand and sea, then you're already living the Salt Life. But there's no better time than right now to show your passion to the world by proudly rocking the Salt Life gear.
Our legions of divers, surfers, fishermen, kayakers, beach-lovers and many others will tell you that the Salt Life isn’t simply a brand; it's a lifestyle and a matter of choice.
Are you one of us? Are you in?
Now's the time to gear up and Get Salty!